Promotional Email Design

Promotional Emails are designed with a clear business purpose, which should be evident in the writing of the content included in the email. They're designed to generate "call to action": clicks, recommendations, sales, subscriptions, etc..

Some of the features that an effective promotional email are:

  • Clear, concise and focused on the promotion.
  • Include a "Call To Action" or flashy invite button click.
  • Avoid links and irrelevant information to distract the reader.
  • A "landing page" is the ideal complement to a successful promotional email.

Unlike a newsletter, whose function is to inform, promotional Emails should be aesthetic and have an attractive graphic, which will result in increased clicks to their website, called or subscriptions, depending on which is the reason for their promotion.

Request a quote for the design of a Promotional Email.

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